Proper selection of a market is arguably the most important determinant of investment success. Therefore, RB targets select markets that promise exceptional future rent growth based upon a comprehensive and proprietary process that incorporates internally generated and collected data along with information from respected third-party sources.

RB’s market selection process incorporates, but is not limited to the following information:
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Population metrics:  
Growth rate, household formation, household incomes, diversity of labor pools, age brackets, education levels

Employment metrics
Growth rate, diversity of employment, high-skilled industries, stable industries

Other Metrics
Knowledge hubs, academic resources, price of housing, housing inventories, unemployment rate, landlord/tenant laws, cost of living, supply constraints

RB understands that people want to live in safe neighborhoods with exceptional schools in proximity to where they work, shop, play, and go to school. Therefore, we target submarkets with low crime rates, highly-rated schools, good walk/bicycle/transit scores with easy accessibility to employment centers, grocery stores and an attractive mix of shopping venues and restaurants.

Additionally, we prefer submarkets with high barriers to entry - neighborhoods with plenty of single-family homes, office space, schools, retail uses, etc. that consume most land parcels and therefore make it very difficult for developers to build competing properties due either to limited land availability or the ultra-high cost of land.
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